Published November 1997
by Harcourt Brace College Publishers .
Written in English
|The Physical Object|
Retail Management i About the Tutorial Retail Management is an activity of selling products or services to their end-users. This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations. It also introduces you to visual merchandising, retail marketing mix, and e-tailing. Jan 06, · Food Retail Management Strategic Cases [Dr. Russell J. Zwanka] on grupo-operativo-gei-porcino.com *FREE* shipping on qualifying offers. Every food retail company in the world connects in the same way- with their brand. How they go to market2/5(1). brand management in Multinational Retail Enterprises (MNREs) Understand the differences in macro-market environment such as culture, politics, and economy between U.S. market and the transitional economy of China and its implications for marketing strategy development of MNREs. Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.4/5.
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