Published January 1997
by Butterworth-Heinemann .
Written in English
|The Physical Object|
|Number of Pages||352|
The CIM handbook of selling and sales strategy. [David Jobber; Chartered Institute of Marketing.] Home. WorldCat Home About WorldCat Help. Search. Search for Library Items Search for Lists Search for Contacts Book\/a>, schema:CreativeWork\/a> ; \u00A0\u00A0\u00A0 library. The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. Author: Colin Egan Publisher: Routledge ISBN: Size: MB Format: PDF, ePub, Mobi View: Get Books. The Cim Handbook Of Strategic Marketing Cim Handbook Of Strategic Marketing by Colin Egan, The Cim Handbook Of Strategic Marketing Books available in PDF, EPUB, Mobi Format. Download The Cim Handbook Of Strategic Marketing books, The CIM Handbook of . The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice.
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